Utilize este identificador para referenciar este registo: http://hdl.handle.net/10437/5385
Título: A Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidade exterior em Portugal
Autores: Lopes, Paula Bela Rosa Luis
Varela, Miguel Nuno Abreu
Carrillo Durán, Maria Victoria
Rosario, Filipe
Palavras-chave: PUBLICIDADE EXTERIOR
OUTDOOR ADVERTISING
INTERNET
EMPRESAS
COMPANIES
ESTUDOS DE CASO
CASE STUDIES
Data: 2012
Editora: ISG
Resumo: The object of the present research is to study a group of Outdoor Advertising companies in Portugal. The main goal of this research is to analyze the websites of these companies which have a website with information about the different kind of outdoors. The specific goal is to understand what kind of information is on the website and to which is focused. The methodology applied to this research consists of quantitative analysis and content analysis of the websites of Outdoor Advertising companies. As result of this research is possible to group the number of companies to each categories of outdoors. The major number of websites focused the communication to the localization of the outdoors in the different Portuguese cities.
URI: http://hdl.handle.net/10437/5385
ISSN: 1647-1989
Aparece nas colecções:IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 3 (2012)

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