Utilize este identificador para referenciar este registo: https://recil.grupolusofona.pt/handle/10437/2527
Título: ''Cashless'' transactions : perceptions of money in mobile payments
Autores: Khan, Jashim
Craig-Lees, Margaret
Palavras-chave: PAGAMENTOS EM LINHA
COMPORTAMENTO DOS CONSUMIDORES
Data: 2009
Editora: Edições Universitárias Lusófonas
Resumo: A limited number of ‘cashless transaction’ studies addressed the issue that the mode of payment affects perceptions of money and purchase behaviour, the majority of the research is in the area of the credit card payment mode. Credit card based research has shown that when a credit card based payment is used, the volume, value and type of products purchased increase. Whether this is due to the credit element or to the ‘cashless or mobile’ element of the transaction is not known. The notion that the tangibility of cash influences perceptions of money is not novel, but it is untested. This discussion paper suggests that under conditions of cash, there is awareness (conscious/unconscious) that a possession of value transferred and this perception may well have a direct impact on people’s perception of money and their spending behaviour.
URI: http://hdl.handle.net/10437/2527
ISSN: 1647-1989
Aparece nas colecções:IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 1 (2009)

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