The role of practice in facilitating consumer value co-creation in the higher education sector

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The role of practice in facilitating consumer value co-creation in the higher education sector

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Title: The role of practice in facilitating consumer value co-creation in the higher education sector
Author: Skourtis, George; Chatzopoulou, Anna; Koniordos, Michael
Abstract: Service-Dominant logic provides a framework for refinements in the concepts of valuecreation and co-creation between multiple actors. Moreover, S-D logic provides a shiftfrom outcome to process by arguing that value is not created and delivered in terms of output but rather co-created in a process. Recently, the interest has focused on HigherEducation and how value is co-created between actors in Higher Education. However,it is not yet known, whether the practices within value are co-created in the HigherEducation. Drawing on S-D logic framework and practice theory, the aim of this paper is to develop and understand how practices in Higher Education such as interacting may offer opportunities to facilitate co-creation and contribute to value in-use in the higher education sector.
URI: http://hdl.handle.net/10437/6980
Date: 2016


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