Events role in marketing and communication management

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Events role in marketing and communication management

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Title: Events role in marketing and communication management
Author: Varela, Miguel; Lopes, Paula; Ramalhoto, Filomena
Abstract: This article aims to analyse the importance of the event as an integrated tool in communication and marketing. The literature review stresses the importance of business management as a way to guide a company in order to produce and which has the support of the Marketing to perform the management of the product / service as well as to help communicate. Under the various communication tools the researchers highlight the events as a way to divulge the companies and the brands to their different stakeholders.
URI: http://hdl.handle.net/10437/7944
Date: 2014


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