Using digital interactive television for the promotion of health and wellness

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Using digital interactive television for the promotion of health and wellness

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dc.contributor.author Quico, Célia
dc.contributor.author Damásio, Manuel José
dc.contributor.author Baptista, André
dc.contributor.author Sequeira, Ágata
dc.contributor.author Veríssimo, Iolanda
dc.contributor.author Henriques, Sara
dc.contributor.author Cardoso, Mário
dc.date.accessioned 2014-11-10T17:03:28Z
dc.date.available 2014-11-10T17:03:28Z
dc.date.issued 2014-06-25
dc.identifier.citation Célia Quico, Manuel José Damásio, André Baptista, Ágata Dourado Sequeira, Iolanda Veríssimo, Mário Cardoso & Sara Henriques (2014): Using digital interactive television for the promotion of health and wellness, International Journal of Health Promotion and Education, DOI: 10.1080/14635240.2014.912446 pt
dc.identifier.uri http://hdl.handle.net/10437/5731
dc.description.abstract Digital interactive television (iDTV) is often seen as a platform with great potential to deliver health and wellness content and services directly to people. Despite the advantages of e-Health, public engagement with such services is still limited. Our research assumes that health literacy plays a key role on users’ engagement with these kinds of services and we postulate that it is one of the main predictors of users’ attitudes and behaviours towards iDTV health and wellness services. Our main goal was to identify and describe the factors that limit the efficiency of e-Health interventions and the potential depicted in this context by specific technologies – i.e. iDTV. The proposed research design adopts a mix of quantitative and qualitative methods and techniques. The studies were conducted in a southern European country – Portugal – between 2012 and 2013. We found that 51.7% of the respondents showed high probability (þ50%) of having limited health literacy (low literacy) and they are more likely to be men/women with an average age of 49.81, fourth grade or less, belonging to status group D/E and showing less interest and less perception of the utility of e-Health interventions. The groups that depict limited e-Health literacy are also the ones least interested in digital TV services related to health and wellness. Following this, we propose that in order for people to realize the actual benefits of using these applications, it is essential to tailor both content and services in accordance with the depicted level of e-Health literacy. pt
dc.format application/pdf
dc.language.iso eng pt
dc.publisher Routledge - Taylor & Francis Group pt
dc.rights openAccess
dc.subject HEALTHCARE pt
dc.subject WELLNESS pt
dc.subject DIGITAL TELEVISION pt
dc.subject ICTS pt
dc.title Using digital interactive television for the promotion of health and wellness pt
dc.type article pt


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