Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media

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Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media

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dc.contributor.author Carrillo Durán, Maria Victoria
dc.contributor.author Lopes, Paula
dc.contributor.author Varela, Miguel Nuno Abreu
dc.date.accessioned 2014-07-19T14:48:07Z
dc.date.available 2014-07-19T14:48:07Z
dc.date.issued 2011
dc.identifier.issn 1647-1989
dc.identifier.uri http://hdl.handle.net/10437/5344
dc.description.abstract The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research. pt
dc.format application/pdf
dc.language.iso por pt
dc.publisher ISG pt
dc.rights openAccess
dc.subject PUBLICIDADE EXTERIOR pt
dc.subject OUTDOOR ADVERTISING pt
dc.subject ESTUDOS DE CASO pt
dc.subject CASE STUDIES pt
dc.title Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media pt
dc.type article pt


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