The Motivations to buy a Perfume

DSpace/Manakin Repository

The Motivations to buy a Perfume

Show full item record

Title: The Motivations to buy a Perfume
Author: Carrillo Durán, Maria Victoria; Luis Rosário, Filipe Sales
Abstract: This research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfume
URI: http://hdl.handle.net/10437/5340
Date: 2011


Files in this item

Files Size Format View
11.pdf 104.9Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record

Search DSpace


Advanced Search

Browse

My Account