''Rainbow Designer'' : for global and multicultural design

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''Rainbow Designer'' : for global and multicultural design

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Title: ''Rainbow Designer'' : for global and multicultural design
Author: Souza, Teotónio R. de
Abstract: What do the designers tend to achieve? To relate themselves to the reality by producing visual registers of emotions and thoughts, or by projecting and producing objects that are functional, adapting technologies to daily needs. That requires that a designer be a keen observer of his physical surroundings and have a fine sensibility to cultures, enabling him to disassemble the latent forms of the reality and cultural symbolisms in order to perceive the order underlying them and the principles of their composition and unity. Only then could he reproduce the nature and respond to cultural callings. In this process of understanding the surrounding reality of nature and cultures, a designer always moves, generally without being aware of it, between two processes: identity search and self-identification.
URI: http://hdl.handle.net/10437/2689
Date: 2006


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